OUR STORY

I created The Pure Beauty by Lorina Company because natural and organic skincare and natural soy candles can be healthy and life changing.

My son was misdiagnosed in 2015 and ever since the misdiagnosis, I have learned that sometimes we can go through some really tough challenges in life, but it can turn into good and someday help many people.

Five years ago, I lit a paraffin wax candle at home. I realized that whenever I lit the candle; I began having a few side effects such as sore, dry throat, and headache. That's when I looked into the ingredients and discovered the harsh chemicals that were hindering my health every time I wanted to relax and light a candle. That is when my journey towards health and wellness began and I became passionate about promoting wellness and passing on knowledge to others and to future generations, too.

After hours of research, I learned that paraffin wax is derived from petroleum and can cause serious health concerns. I started doing research and realized that soy wax is natural and non-toxic and I started making soy candles because they are natural and non-toxic, safe for my home, pets and family, too.

I was born and raised in San Diego, California and my dad is from Hawaii and the Venice Peach Bellini and Pineapple & Mango candles remind me of California & Hawaii. When I have the Venice Peach Bellini candle or Pineapple & Mango candle lit, it also reminds me of a vacation.

I believe that candles can create a relaxing and peaceful atmosphere. And I enjoy lighting a natural soy candle to relax, de-stress and rejuvenate.

By providing natural skincare, cosmetics and natural soy candles, it also inspired my journey towards wellness and health, especially after my son’s misdiagnosis.

Our natural and organic products are made from the purest ingredients created by natural botanicals. Discover our USA made pure, premium and natural products in luxury packaging.

— LORINA, AUTHOR & FOUNDER

WHO WE ARE

We’re a wellness company encouraging people to live healthy lives. And we’re also people, and part of a family, just like you. When Lorina couldn’t find a brand to trust for all her everyday needs, she had to create it.

And she knew that there had to be others out there looking for natural and safe and products, too. And also clear information about their choices as well. Our passion is to provide natural and healthy products for our customers. If you want trusted, premium natural products that work for your home, family, and yourself, discover premium natural skincare and natural soy candles by Pure Beauty by Lorina.

WHAT WE BELIEVE

We understand that everything you put on, and around your body and home matters so much. That’s why we strive to deliver healthy and natural premium products. We also believe that natural products can help promote happiness, health and longevity. 

Enjoy and discover our USA made cruelty-free, pure and natural products, created by natural botanicals.